As of Sunday, November 19, 2023, mark your calendars for the upcoming Black Friday extravaganza featuring your favorite accounting software, QuickBooks! The anticipated annual sale is just around the corner, providing you with the perfect opportunity to snag fantastic deals. While the official sale is a few days away, it's never too early to start preparing. Review the details from last year's advertisement, including offer specifics, sale dates, and official terms outlined below, for a sneak peek into what's likely to unfold. In general, brace yourself for substantial discounts, such as 50% off their most popular subscription plans for the initial 3 months of service. Get ready to elevate your accounting experience with QuickBooks!
Year after year, consumers and businesses worldwide are increasingly participating in American QuickBooks Black Friday and Cyber Monday sales. Black Friday Global reports a sustained surge in the popularity of these sales events among both consumers and businesses.
With the anticipation of this growth trend persisting, it is imperative for small and medium-sized businesses to grasp the means of capitalizing on this opportunity to generate additional holiday revenue. Before delving into the strategies for leveraging this opportunity, let's take a moment to revisit the historical context of Black Friday and Cyber Monday shopping events.
Black Friday, the term designated for the shopping day following American Thanksgiving, consistently falls on the third Thursday in November. Historically, it stands out as the most significant shopping day of the year for numerous U.S. businesses. Given its alignment with a federal holiday, forming part of a four-day weekend, many individuals kick off their holiday shopping on this particular day. In the current year, Black Friday is scheduled for Friday, November.
In contemporary usage, the term "black" in Black Friday signifies the transition for retailers from operating at a financial loss ("in the red") to becoming profitable ("in the black"). Although Black Friday traditionally marks the commencement of the U.S. holiday shopping season, CNET highlights that in 2018, Cyber Monday surpassed even the record-breaking Black Friday of the same year by generating $7.9 billion in U.S. sales, compared to Black Friday's $6.2 billion.
The surge in Cyber Monday sales can be attributed, at least in part, to the swift expansion of eCommerce in recent years. Consequently, numerous businesses reserve their most substantial online sales promotions for Cyber Monday. In the present year, Cyber Monday is slated for December 2, falling on the first Monday following American Thanksgiving.
The expenditure on Black Friday varies globally, with individuals spending diverse amounts both online and in traditional brick-and-mortar stores on this Black Friday alone. Here are examples of per-person spending across a few different countries:
The next step is to devise a strategy that will maximize your sales potential on these dates.
Black Friday Global predicts peak shopping activity for November 29 as follows:
In the past, QuickBooks has typically extended its Black Friday sale throughout the entire long weekend, continuing until Cyber Monday. This provides ample time for customers to seize the available offers. If QuickBooks follows a similar sales schedule this year, you can anticipate the Black Friday sale to commence on the actual Black Friday and extend until Cyber Monday. For the specific start and end dates, it is advisable to check QuickBooks' official website or contact their customer support for the latest information.
Keep in mind that the dates mentioned are currently speculative and unverified. We will promptly share the official sale dates for 2023 as soon as we can confirm them independently.
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QuickBooks has offered significant discounts on their QuickBooks Online product during the Black Friday and Cyber Monday period. Typically, these deals commence in the week of Thanksgiving and extend through the end of Cyber Monday. Discounts ranging from 50% to 75% off the total monthly subscription price have been observed. The majority of these discounted rates apply for the initial 3 to 6 months of your subscription plan.
Additionally, there have been various deals on QuickBooks Pro, but for the most part, the Black Friday and Cyber Monday discounts are primarily focused on QuickBooks Online, including QuickBooks Self-Employed.